A D-Tour at Smart

Update – 10/9/2014

This post has been moved to Design DriveThru.


Four of us from Chikka visited Smart by invitation from Edmond Gozo – the Experience Engineer of Smart. He told us he’ll show us something on the works related to the Design Thinking workshop we recently held under him.

The D-Room

The term, D, was inspired by the d.school (Institute of Design at Stanford). With school supplies and cardboard-styrofoam construction materials abound, it seemed more like a playroom at a pre-school wherein you get to do something from scratch the whole day.  It was a teleport from the traditional meeting room wherein there’s a table, chairs, and an intercom at the middle.

Sticky notes were flaking the walls with drawings and ideas of existing and conceptual products. This is where ideas get churned and grinded, I thought.

Although still at the prototype stage, it is not the physicality of the room that will get to be replicated at various locations in the building – it is the mindset, the distinct experience of people using the room. The room becomes a means to cultivate the change in the culture of people.

In simple experiments like this we enable ourselves to progress and accept changes that are inevitable.


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