Hi, I’m Brian Dys — a photographer from the inside looking out · a composer entangled in electronic music · a UX designer · a spouse, a parent, & everything in between.
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Promise is defined by company; value is defined by customer.
Each customer will have different expectations.
Expectations (What is expected) vs. Perceptions (What is delivered)
Changing the way we look at things / the way we solve problems.
Identify if there are gaps in the expectations and perceptions.
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Introduction to Systems Thinking by Prof. Antonio Ma. Perez
Focusing on Customer Value Proposition
Mind Mapping
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The Brain Center at Whipple’s
Technician (T): Mr. Whipple, have you looked around this place lately?
Mr. Whipple (W): Looked around?
T: The cafeteria, for example. It’s like a cave. Not a soul in there. Just a few vending machines and music coming thru a loud speaker. You walked around the parking lot? It’s a dessert. No cars, no people.
W: How very enlightening!
T: This place has every thing now in the way of efficiency. But do you know what it lacks?
W: Don’t tell me.
T: Voices. Laughter. Just whatever it is that makes people feel for people. That’s what it lacks! This is a lousy place to work in, Mr. Whipple.
(Excerpt from the dialogue of Mr. Whipple and the Technician.)
Closing narration:
There are many bromides applicable here. Too much of a good thing, tiger by the tail, as you sow so shall you reap.
The point is that too often, man becomes clever instead of becoming wise. He becomes inventive but not thoughtful. And sometimes, as in the case of Mr. Whipple, he can create himself right out of existence.
Tonight’s tale of oddness and obsolescence from the Twilight Zone.
Rod Serling
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In an early start-up environment, we should cultivate a culture of learning. Dedicate more time in learning than in building.
Learning should be exponential.
In every company meeting, there must be some new insights that should be brought on the table.
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Prof. Maurino Bolante “Mau”
Basic Accounting Concepts
Basic Financial Reports
- for potential investors (equity / capitalization / creditors)
Basic Questions
- 5 Strategic Questions
- Can we sell?
- Sales / Revenues
- Can we produce?
- Costs (what the customer gets, you incur a cost; direct)
- Cost of Sales
- Cost of Production
- Cost of Service
- Costs (what the customer gets, you incur a cost; direct)
- Can we operate?
- Expenses
- Salaries
- Rent
- Expenses
- Can we afford?
- Is it worth it (rate of return)?
- Can we sell?
- John Gokongwei