
π Oi, mga repapips, Brian Dys here! I love music, photography, and creative stuff like UX design and art. This is a place where I collect my thoughts and works. Apart all these, I’m Jaycelle’s better half and Bryce’s dad. π₯°
Recap of last week’s topic: funding lifecycle
Designing the Product/Service to see Product-Market Fit: metrics is Desirability (how the customers feel about your solution? Would they recommend the product to other people, if not, why not? On a scale of 1 to 10. To see if there is a strong Product-Market Fit to the point that they would recommend.)
Designing the Business (channels, acquisitions, delivery) to see Feasibility and Financial Viability; this is where revenue will come in.
Validation stage: Learning not Earning
Marketing Risk Overview
Design prototypes according to your means.
Principle of Effectuation
Effectual Thinking:Β when future is unpredictable
Product-Market Fit
Revenue Drivers
Go-to-Market strategy is used to increase revenue drivers
Revenue Drivers:
Brand, marketing, acquisition strategies objectives are to increase revenue drivers.
Product + Service model
From Product to adding Service
Price action (discount) is the last thing to do; it will increase one driver and lower another.
Product to platform: must be a trusted brand to turn into platform
Building Brand Relevance is a more enduring growth strategy than building preference.
Relevance – create new categories or subcategories for which competitors are irrelevant
Preference – choosing other brands that offer the same as yours
Brand positioning is difficult when you have many competitors. But if you invent a new category, competition will be irrelevant, then it’s easy to position your brand.
Brand Culture shapes reputation, relationship, experiential and symbolic values.
Core Messaging and the Message Box
Map Message to Buying Process
Marketing Blueprint Framework