To start with, the very abundance of digital data exacerbates the most fundamental constraint on information commerce—the limits of human comprehension.

The Information Economy

Software costs nothing to copy, but someone still has to create it. The costs of development may approach zero as copies approach infinity, but there is still a very-non-zero amount of time and capital needed for activation energy.

Software scarcity

When you communicate on mass media, whether it’s a 30 second spot on prime-time TV, a press ad in a National newspaper, or a 6 sheet in a city centre, you will reach a large number of those who are in your target market. But you will also reach a large number of those who are not.

The errors of efficiency

Very often, this new behavior involves breaking the rules. Then, a winning strategy for founders is to build products that make these new models more accessible to a wider audience.

The Ownership Economy: Crypto & The Next Frontier of Consumer Software