Recap of last week’s topic: funding lifecycle

Designing the Product/Service to see Product-Market Fit: metrics is Desirability (how the customers feel about your solution? Would they recommend the product to other people, if not, why not? On a scale of 1 to 10. To see if there is a strong Product-Market Fit to the point that they would recommend.)

Designing the Business (channels, acquisitions, delivery) to see Feasibility and Financial Viability; this is where revenue will come in.

Validation stage: Learning not Earning

Prof. Mau

Budgeting

• Quantitative representation of your strategy

Master Budget

• Capex (Capital Expenditures)
  • Building
  • Necessary equipment
• Opex (Operating Budgets)

Questions to ask

• What must the entity have?
• Can the entity afford it?
• Is it worth it?

Hypothesis-driven Entrepreneurship

Revenue Model

AIDA – test hypothesis based on it

Promise is defined by company; value is defined by customer.

Each customer will have different expectations.

Expectations (What is expected) vs. Perceptions (What is delivered)

Changing the way we look at things / the way we solve problems.

Identify if there are gaps in the expectations and perceptions.

Introduction to Systems Thinking by Prof. Antonio Ma. Perez

Focusing on Customer Value Proposition

Mind Mapping