Hi, I’m Brian Dys — a photographer from the inside looking out · a composer entangled in electronic music · a UX designer · a spouse, a parent, & everything in between.
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White-label product
A white-label product or service is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they made it.
Source: http://en.wikipedia.org/wiki/White-label_product
If clients say, “We want this widget white-labeled,” theme it, rebrand it, they mean.