If it stemmed from the same campaign, they all could have the same objectives.
Only at the Structure level—specifically, Information Architecture—they could be the same.
For the interface (UI), the differences are obvious—that as of this moment, physical flyers can’t handle HTML yet.
ARCS stands for: Attention, Relevance, Confidence, Satisfaction—which could also be an engagement loop in learning.
I still could not wrap my head around the whole idea of frames. However, I did like the structure that was described in relation to linguistics.
- Surface Syntactic Frames – verb and noun structures
- Surface Semantic Frames – action–centered meaning of words
- Thematic Frames – settings
- Narrative Frames – stories
We could notice the structure—from the detail towards the bigger picture. Patterns like these are also relevant to Information Architecture.
How about applying the DRY Principle in a user interface?
One method is by using a single element to have multiple functions. In the case of a <label> and a placeholder attribute in a <form>, we could simply use the <label> to be the only label of a particular field—as opposed to having two.
Besides, their main functions are to tell the user what field it is and what it expects as a user input—so why not optimize it?
Here’s a quick PoC. Try focusing on a field and see the label move.
<p class="codepen" data-height="300" data-theme-id="1820" data-slug-hash="YjowRP" data-default-tab="result" data-user="BrianSahagun" data-pen-title="Using
The minimum size of an Active Area (AA)
Ideally, it is 48 x 48 pixels. However, there are elements that needs to be smaller in relation to other elements with it—with this consideration, we could go down until 32 x 32 pixels.
The cohesion between two UI elements
In order to show cohesion and relation between two UI elements, we could use proximity—place the element near each other. However, when there are more important considerations like if space won’t permit one element to be there, we could use motion to cue that those two elements belong together.
The elements in relation to the user’s “now”.
Elements that are there only when you need it and also there when you thought you didn’t need it.
Numbers 3 and 4 fall under Relevance.
Outcomes Over Features
The outcome most teams are aiming for is a change in behaviour. The outcome you want will depend on your business or organisation: it might be selling more dog food, getting people to sign up to a monthly donation to your charity, or opting for mediation over court in their separation. Source
Shareability of Content
When deciding the number of characters an item could have, consider thinking about it being in other platforms.
There could be two approaches in defining elements in a User Interface (UI):
Say, for example, we have a blog post that has a date. In order to define what kind of date it is, we could either define it in a sentence:
- Published on 1 January 2020.
- This blog post was published on January 1, 2020.
or we could define it thru a label:
- Date Published: 1 January 2020
- Publishing Date: January 1, 2020
Please note that in order to create an effective description that communicates its purpose, we have to identify the context in which the element is in.