Hey there! Brian Dys here — I’m a visual and visceral person at heart. Ever since my mom lent me her old film camera, I fell in love with photography. All of my creative musings were exemplified by my second brain, the computer. This journey is a topsy-turvy ride of creative pursuits — from electronic music to UX design.
I enjoy every dull and wild moments of it — yes, this life of mine that I share with a woman named Jaycelle and a boy named Bryce. Take a peek into my kaleidoscope!
Personas are perfect tools for bringing empathy to the drawing board. Personas work best when validated thru multiple insight sources radiating from who the company is targeting — towards the actual users that evolves over time.
Personas must reflect, as much as possible, a profile of a real person. Identify the following:
Where to base our personas?
If the vision is about inclusivity and empowerment, who are the people covered?
Where do we spend money on promos and or campaigns? Support those efforts in targeting those personas.
Customer Journey and Funnels
If you think we are forming a new persona, do research and validate it. The exploration of a new persona, on the other hand, could be brought up to an earlier starting point with cross-team collaboration.
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