
Hi, I’m Brian Dys — a photographer from the inside looking out · a composer entangled in electronic music · a UX designer · a spouse, a parent, & everything in between.
Personas are perfect tools for bringing empathy to the drawing board. Personas work best when validated thru multiple insight sources radiating from who the company is targeting — towards the actual users that evolves over time.
Personas must reflect, as much as possible, a profile of a real person. Identify the following:
Where to base our personas?
If the vision is about inclusivity and empowerment, who are the people covered?
Where do we spend money on promos and or campaigns? Support those efforts in targeting those personas.
Customer Journey and Funnels
If you think we are forming a new persona, do research and validate it. The exploration of a new persona, on the other hand, could be brought up to an earlier starting point with cross-team collaboration.
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