Product Design Roles and Responsibilities

Design Discipline Roles

Levels			Roles				Responsibilities
							Work Efficiency (Craftsmanship) Track	Career Empowerment (Leadership) Track
Maker	Associate	Level 1	Interaction Designer	User Interface Designer	Visual & Accessibility Designer	Product Designer	Design Tasks
		Level 2	Senior Interaction Designer	Senior User Interface Designer	Senior Visual & Accessibility Designer	Senior Product Designer	Design Activities
	Lead	Level 3	Lead Interaction Designer	Lead User Interface Designer	Lead Visual & Accessibility Designer	Lead Product Designer	Design Process	Process Skills Development
		Level 4	Senior Lead Interaction Designer	Senior Lead User Interface Designer	Senior Lead Visual & Accessibility Designer	Senior Lead Product Designer	Design Systems	Systems Skills Development
Manager	Manager	Level 5	Interaction Design Manager	User Interface Design Manager	Visual & Accessibility Design Manager	Product Design Manager	Project Management	Team Management
		Level 6	Senior Interaction Design Manager	Senior User Interface Design Manager	Senior Visual & Accessibility Design Manager	Senior Product Design Manager	Company Activity Management, Industry Activity Management	Networking Activity Management
	Head	Level 7	Design Head				Design Business Development

Design Roles

It is important to identify roles that are crucial in a design team. It ensures that each part of the structure is being taken care of. These roles are divided into two:

• Core
• Tangent

Core Roles

Core Roles belong to the Field of Product Design.

• Interaction Designer
• User Interface Designer
• Visual & Accessibility Designer
• Product Designer
• Design Manager
• Design Head

Tangent Roles

Tangent Roles are portrayed prominently across the stages of the Product Design Journey.

• User Researcher
• Project Manager
• Product Developer
• Front-End Developer

Design Responsibilities

The Design Department is strategically structured in varying scope of responsibilities. Each Role plays a specific Responsibility.

Prior to the Lead Level, the Designer has the opportunity to explore a particular track which depends on her interests and strengths. One could continue levelling up in either of the two tracks:

• Work Efficiency Track
• Career Empowerment Track

Work Efficiency Responsibility

The Work Efficiency Responsibility focuses on specializing in one’s chosen Discipline.

Career Empowerment Responsibility

The Career Empowerment Responsibility focuses on managing the skills and career of the Designers.

Project Roles

Roles	Levels		Discipline
Lead	Lead	Level 2, 3, or 4	Any
Hero	Associate	Level 2	Interaction Design User Interface Design Visual & Accessibility Design Product Design Each Discipline must be represented.
Sidekick		Level 1 or 2
Shadow

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