User Route Framework (URF)

In tracking the users’ behavior within an app, a straightforward way is to look at where they go and what they click. This approach is useful in identifying drop-offs and success rates in completing tasks. Apart from this, it’s important to establish context on a particular task. We must know where a user came from and where he or she is going, before and after completing the main task, respectively.

  • Entrance
  • Main
  • Exit

Entrance is the referrer or where the user came from. Main is the task flow. Exit is where the user went after completing the task.