Here are some guiding principles we’ve adapted along the way in the web design and development industry:

• It’s easier to ask forgiveness than it is to get permission.
• DRY – Don’t Repeat Yourself
• KISS – Keep it simple, stupid
• HMW – How Might We?
• Be open to changes/improvements
• Invent, innovate
• Always set a purpose and goal in implementing design solutions
• Mind the PageSpeed
• Make it work and make it better