Rebelling Against Using the Intranet

Ignoring or rebelling against using the intranet are learned behaviors that were reinforced by repeated poor experiences and infectious word of mouth between colleagues.  (Learned helplessness is a well-documented phenomenon: once somebody has been beaten down enough times, she gives up trying. That’s partly why we recommend against launching a bad UX, even with a plan to fix it later.) 

Kara Pernice and Patty Caya in 4 Noteworthy Intranet Design Trends in 2019


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