Hi, I’m Brian Dys — a photographer from the inside looking out · a composer entangled in electronic music · a UX designer · a spouse, a parent, & everything in between.
It was more than 10 years ago since I bought a Swatch watch called Something New. It was tiny classic black and white watch that had a plastic strap that cost one-third of the watch’s original price (and it breaks every year, the strap). This is what really deterred me from buying from Swatch. Metal and leather straps were me when I was 14 years old but not anymore. Durability and style require delicate balance.
After that, I switched to Casio, with another classic — an F-91W which is a cheap ₱999 watch whose strap also breaks — but this time, every six months. Again, the strap cost a third of the original price. After around 3 strap replacements, it is now again in a brink of breaking. Planned obsolescence for “bottom-of-the-line” products — these watch makers have perfected a ploy.
Just a couple of days ago, I couldn’t leave the mall without taking home this greenish-looking watch called We in the Khaki Now. With it, I partnered another watch for Jaycelle as a surprise — Sunblush (Swatch has a really fun way of naming their watches).
Of course, after eyeing these two awesome watches, my first question for the salesperson was, “What kind of straps do they have?” I was glad not to hear “plastic” or “rubber” — but “silicone“. It’s time to give it another try.
When I got home, I searched for more information regarding the straps and found out that We in the Khaki Now has a “bio-sourced material” strap. I just hope that this time the straps would last for years.