👋 Oi, mga repapips, Brian Dys here! I love music, photography, and creative stuff like UX design and art. This is a place where I collect my thoughts and works. Apart all these, I’m Jaycelle’s better half and Bryce’s dad. 🥰
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I’ve had the privilege to attend a talk at Camera Cart about branding for photographers.
Heidi Aquende invited me to their studio’s 6th anniversary. She did not say who were speaking – only the topics. I chose the first one in the morning and it she who’s speaking.
Please read with discrection since these are simply notes from the actual context of the talk. Nevertheless, the gist is in there.
Make a brand around your company
Using your own name as the company – better because of perceived trust that you will protect your name’s reputation.
Brand Perception
- functional/technical
- emotional
Tip #1 – Offer quality work
- be confident with your work
- poor quality can quickly damage your work
- let clients see you only want quality
- it’s not just the service but also the products
- appear quality – be presentable
Tip #2 – Be clear about what you stand for
- unique selling proposition
- what are your values
- what do you promise your customers
- what makes you one in a million
Tip #3 – Stand out, be different
- differentiate and customize
Tip #4 – Be consistent
Tip #5 – Choose your team
- suppliers, employees
- choose who represents you
Tip #6 – Price better
- don’t show price in the website
- discounts and low prices attract price-sensitive clients who might not be for long-term
- price wars ruin industries
- price drops teache people to wait for the sale which is soemtimes bad
Pricing – 4 ways
- big guess
- competitive pricing
- cost pricing
- demand pricing
Tip #7 – Find the right clients
- you can’t please everyone
- it’s not just about demographics anymore
- rich clients are not necessarily your clients
Tip #8 – Give over the top customer service
- under promise, over deliver
- listen to negative feedback
Tip #9 – Nurture relationships
- Pareto principle – 80% of your income comes from 20% loyal customers
- keep evangelizers happy
- reward referrals
- constantly surprise clients
Tip #10 – Think long term
- don’t scrimp on your brand
- prepare for refund
- plan ahead
Here are some guiding principles we’ve adapted along the way in the web design and development industry:
- It’s easier to ask forgiveness than it is to get permission.
- DRY – Don’t Repeat Yourself
- KISS – Keep it simple, stupid
- HMW – How Might We?
- Be open to changes/improvements
- Invent, innovate
- Always set a purpose and goal in implementing design solutions
- Mind the PageSpeed
- Make it work and make it better
If a component is significant enough, it must contain a component name in the form of a heading element (e.g., h1).
But sometimes there’s a big tone discrepancy between the name of the component and what you want to say in the heading. Consider this example:
[html]
<div class="registration-component">
<h1>Welcome! Please register.</h1>
<form>…</form>
</div>
[/html]
Although, the context of a registration component is mentioned both in the class name and in the heading element, it still fails in providing an official name for the component which can be crawled by search engines and read by screenreaders.
The Solution
It would be what we call an accessible name. It is a formal name for the component inside a heading tag. In the existing example, the heading with the brand tone or voice would be a friendly name wherein we can get creative about.
Here’s a better example of that registration component:
[html]
<div class="registration-component">
<h1 class="accessible-name">Registration Component</h1>
<p class="friendly-name">Welcome! Please register.</p>
<form>…</form>
</div>
[/html]
In CSS, we could visually hide the accessible name and always use a friendly name even if they both have the same content (mostly for HTML markup consistency).
There are numerous types of user interfaces that we use in our designs – there are pages, screens, popovers, dialog boxes, alert boxes, sliders, tooltips, overlays, and the list goes on.
It is important for front-end designers to establish a system for naming such containers and reusing them all over our web projects via the class attribute of an HTML element (e.g., <div class="class-name">...</div>).
Say, for example, you want to define a container to appear as a dialog box. There are two important things to consider: first is the type of UI and the second is the state of that UI. The solution to this task is to hook up the class name of an HTML element with CSS. Then in CSS, the visual design for a particular UI type is already defined, as well as its different states (active or inactive).
The Naming Convention
Instead of mindlessly coming up with names, we must establish a naming convention (very similar to BEM) to help and guide us with repeatedly naming class names depending on the need.
In general, we would start from generic to specific in this syntax:
[code]<generic>__<identifier>–<specific>[/code]
The generic name says something about the whole naming convention – whether it’s a type of UI or a state of an element. The identifier is the element that narrows down towards the specific (in some cases if it answers to the generic name, it is the specific name). The specific name answers to the generic name similar to attribute="value" syntax (i.e., generic="specific").
Consider wanting to classify an element under a dialog box type of UI:
[html]
<div class="ui-type–dialog-box">
…
</div>
[/html]
Or defining a state of the dialog box:
[html]
<div class="ui-type–dialog-box ui-state__dialog-box–active">
…
</div>
[/html]
In our example, the generic names are ui-type and ui-state and the specific names are dialog-box and active, respectively. In the case of the generic name ui-type, dialog-box acts as the specific. And lastly, the separator between a generic name and an identifier is a double-underscore __ and the separator between a generic name or an identifier and a specific name is a double-dash --. The separators make the relationship between the names easier to understand and the syntax, easier to read for different front-end designers sharing front-end documents.
Further Reading
Hey there, welcome to Design DriveThru Blog.
This serves as our idea scratch paper – like the tissue you get a hold of in a restaurant during a light bulb moment.
The main purpose of this is to document work in progress about Front-end Design stuff. The secondary purpose is to share the thoughts with the design and development community.
I hope this gets productive and helpful.
~ Dys