Workshop
Better communication
Communicating the message of the product/service better
Create a presentation deck
Communicate clearly about the hypothesis
Clarity is more important than certainty
Are you clear about what you know about your business today?
Do you know it well enough to communicate it clearly?
Depth vs. Completeness
Complete it first then work on making it deeper
Prezo Deck
- Test of Product-Market Fit (Desirability)
- Category definition/Competitor description
- Market size and growth
- Customer persona description
- Value proposition Canvas (need’s to be addressed – job to be done – features – benefits)
- Positioning and differentiation
- Venn diagram – competitor, customer, us
- Test of Scalability (Feasibility)
– Making a business out of desirability- Business model canvas
- Go-to-market strategy (how will people learn and adopt your product?)
- Route-to-market strategy (ex. bowling alley strategy)
- Which market is the first target?
- Then where to go next
- Communication and campaign strategy (message box)
- Distribution channel
- Route-to-market strategy (ex. bowling alley strategy)
- Technology and operations strategy (key activities, resources and key partnerships) (how will you scale the business?)
- Test of financial viability
- Revenue model
- Profit & loss, cash flow forecast
- Investment schedule
- Project timeline with milestones (for the next six months)
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