IdeaSpace x AIM: Entrepreneurship Development Program – Day 5

Hypothesis-driven Entrepreneurship

Revenue Model

AIDA – test hypothesis based on it

Theory of Market Diffusion

  • there is an innovation
  • you’re trying to move people from an old idea to a new idea; across categories (not brand)

Roger’s Diffusion Model

  • Innovators (2.5%) – open/curious to new tech, they like it because the tech is new
  • Early adopters (13.5%) – they can see the benefit of your solution
  • Early majority (34%)

Roger’s Five Factors

Validate hypothesis via customers.



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