Hypothesis-driven Entrepreneurship
Revenue Model
AIDA – test hypothesis based on it
Theory of Market Diffusion
- there is an innovation
- you’re trying to move people from an old idea to a new idea; across categories (not brand)
Roger’s Diffusion Model
- Innovators (2.5%) – open/curious to new tech, they like it because the tech is new
- Early adopters (13.5%) – they can see the benefit of your solution
- Early majority (34%)
Roger’s Five Factors
Validate hypothesis via customers.
Build-Test-Learn
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