Hey there! Brian Dys here — I’m a visual and visceral person at heart. Ever since my mom lent me her old film camera, I fell in love with photography. All of my creative musings were exemplified by my second brain, the computer. This journey is a topsy-turvy ride of creative pursuits — from electronic music to UX design.
I enjoy every dull and wild moments of it — yes, this life of mine that I share with a woman named Jaycelle and a boy named Bryce. Take a peek into my kaleidoscope!
The first step of RE:Creation is to convert the content (in this case, the visual elements) into text. As you can see in the figure above, we have itemized the elements of the front panel and we have also grouped related elements together. This kind of visualization makes it easier for us to accomplish this stage.
Step 1: Convert content into text
Let’s go from left to right, top to bottom in converting content into text
For symbols, if they have a corresponding Unicode character, let’s use them (e.g., use ℮ for estimated sign, ® registered sign)
For illustrations, we could describe the type of style they have
“Header” group contains identifying information that help the consumer immediately identify the product
“Main” group contains the details that help the consumer decide to buy or not buy the product
“Footer” group contains other information that supplements the details when the consumer wants to learn more
Distribute the labeled groups into the header-main-footer structure
Arrange the groups according to the importance of its containing information (e.g., “Main illustration” is placed last because other information are more important in terms of helping the consumer decide)
At this point, there is no information that fits in the “Footer” group
You might have noticed that we’ve replicated the capitalization of text to simplify the process. For example, the store name could be styled as “Pioneer Centre” but we opted to replicate it as “PIONEER CENTRE”. Capitalization has a nuance in the brand’s style of writing. In any case, CSS can handle modifying the capitalization, and we’ll get to that later in the process.