
Hi, I’m Brian Dys — a photographer from the inside looking out · a composer entangled in electronic music · a UX designer · a spouse, a parent, & everything in between.
Huge companies spending a lot of money just to get their message to you.
Huge companies are afraid of disruptions from startups.
Acquisition Strategy
Funnel Drawing
Traditional Approach
Earned Media
Paid Media
Loyalty / Keep Customers
Freemium
The Customer Involvement Grid
Positioning Statement
What is the special thing you’re offering
In which space do you play
Support reasons for the special thing
Core Messaging and the Message Box
Map Message to Buying Process
If cost of acquisition is high, then per customer profitability is low.